Programme Promotions
was formed by a then teenage David
Allen in the mid 1980's operating
out of a spare bedroom. Trading was
initially a stall at the now defunct
Charing Cross Collectors market in
Central London.
A
bi-monthly mail order catalogue was
first produced in 1986, a small
black and white A5 effort - a far
cry from today's full colour A4
brochure!
The size of
stock quickly grew out of hand and
business premises to house the
rapidly expanding operation were
acquired in South West London in
1990.
The late
1980's and early 1990s were the
golden years of 'catalogue producing
dealers' with print runs of well
into four figures common place
amongst the major players.
Similarly, programme fairs were also
well attended with well over 1,500
customers at the showpiece events
particularly the 'big one' in the
first week of June at the Royal
National Hotel, Central London - an
event that still take place today!
See Programme
fairs for more details.
The launch
of the Premier League in 1992 and
the coverage provided by Sky TV had
a dramatic effect on the business.
The raised profile of the game saw
an explosion of interest in its
history and heritage. However, with
so many matches arranged for live TV
on Sundays, programme fairs became
increasingly difficult to schedule
and with the counter attraction of
watching a game at home, attendances
at these events lapsed into terminal
decline.
Then the
Internet appeared! Without a doubt
the biggest change in the football
programme business. The need for
printed catalogues diminished as an
increasing number of collectors
sought their requirements online
browsing dealers' websites or
looking at auction sites such as ebay.
Programme Promotions
quickly evolved and
footballprogrammes.com was launched
in March 2000 to supplement the mail
order operation.
By this
time we had become distributors of
all major big programmes for UEFA,
FIFA and the FA supplying other
traders and collectors direct. www.footballprogrammes.com/onlineshop was
launched in early 2001 enabling
customers to pre-order big match
programmes and pay by credit card
online for pre-match delivery.
To enable
us to continue the level of service
we had provided previously, an
additional warehouse was acquired in
Buckinghamshire. This houses all the
modern big match programmes sold in
the onlineshop and has the capacity
to accommodate tens of thousands
more in the years to come.
The
longstanding success of any business
is measured by its ability to change
and adapt to the needs of its
customers. It would be foolish to
ignore the impact that ebay and
paypal have had on programme
collecting. Indeed we welcome the
potential new customers,
particularly from overseas they
introduce to the hobby. Our ebay
shop footballprogrammes_warehouse
runs in conjunction with our other
outlets offering our best selling
programmes and an opportunity to
showcase our current ebay auction
activity.
We are
happy to take paypal as payment for
any purchase on the
footballprogrammes.com website in
addition to the other methods of
payment detailed on the Ordering
Information page.
Please have
a good look around the website. We
trust you find
footballprogrammes.com of interest
and look forward to fulfilling your
requirements.
David,
Elaine, Laura, Paul & Simon
the
footballprogrammes.com team
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